4 Social Media Blunders Small Businesses Should Avoid.

From an internet marketing perspective, few things are as powerful as social media. Sites like Facebook and Twitter give small businesses a unique opportunity to put their brand in front of millions of people who would otherwise be unreachable. However, despite the vast potential of social networking sites, most businesses take an uneducated approach to this marketing tool. As thousands of businesses have learned, social media is nothing to play around with. Even one seemingly tiny error can bring serious backlash.

What is the difference between Programmatic and RTB?

In the world of digital marketing, the terms programmatic and RTB have become commonplace, but there is still a great deal of confusion over the difference between them. Some industry experts say that programmatic is an extension of RTB, while others state that RTB is a feature of programmatic. When it comes down to it, either could be considered true, as the two strategies are intrinsically linked. Let’s look at each one individually so we can understand the difference between them.

The Reasons Why You Need a Business Card.

In today’s electronic world, it is easy to overlook the importance of traditional types of marketing. Marketing brochures, leaflets and business cards can often feel irrelevant when it is so easy to fire off an email with a few electronic attachments. But before you ditch the brochures and throw your business cards in the bin, here’s why business cards are still a valuable marketing tool.

Four of the Fastest Growing Jobs in Healthcare.

The health care industry is growing rapidly. This is creating abundant job opportunities for people willing to get the proper training. If you think you would like a job in health care, one of these four high-growth positions could give you a rewarding career with good job security.

Why Your Website isn’t Making You Money.

Literally thousands of e-commerce sites are set up each day. Whether you’re an individual simply looking to monetise your hobby, or you’re a business looking to get into the potentially lucrative world of online retail, if you are careful, and plan correctly, your web store can be extremely successful.

How to create strong bonds and brand awareness internationally?

Globalization, the internet revolution, and the removal of barriers to international trade have enabled small and medium businesses to compete with big corporations on the global stage. Today, a small company situated in China or Indonesia can cater to customers around the world. However, mere access to the international market is not a guarantee of success. To succeed, it is imperative for businesses to create a global brand and achieve global brand awareness.