There is a fully fledged technology war going on with the goal to achieve the supremacy on the American educational computer market. The two parties fighting for the top spot are Apple, offering its iPad tablet computers as educational aids for the US schools, and Google, counter-attacking with its Chromebooks – either special models built for educational purposes, or affordable models people can buy for themselves or their children with a smaller effort. And it seems that the search / advertising / technology giant is winning.
Technology trends come and go faster than most business owners can keep up with them. However, every now and then a trend will stick around and continue to evolve. In 2015 and beyond, there are a handful of tech trends worth keeping an eye on, as they will significantly impact business processes across multiple industries.
A Master of Business Administration, or MBA, is the most popular advanced degree in the United States. Business degrees currently account for more than a quarter of all master’s degrees , but current statistics group MBAs with more specialized business master’s degrees including the Master of Science in Analytics, or MSA. While MBAs still make up the majority of advanced business degrees, some experts suggest the growing popularity of courses like the MSA has helped business qualifications overtake the master’s in education .
From an internet marketing perspective, few things are as powerful as social media. Sites like Facebook and Twitter give small businesses a unique opportunity to put their brand in front of millions of people who would otherwise be unreachable. However, despite the vast potential of social networking sites, most businesses take an uneducated approach to this marketing tool. As thousands of businesses have learned, social media is nothing to play around with. Even one seemingly tiny error can bring serious backlash.
In the world of digital marketing, the terms programmatic and RTB have become commonplace, but there is still a great deal of confusion over the difference between them. Some industry experts say that programmatic is an extension of RTB, while others state that RTB is a feature of programmatic. When it comes down to it, either could be considered true, as the two strategies are intrinsically linked. Let’s look at each one individually so we can understand the difference between them.
In today’s electronic world, it is easy to overlook the importance of traditional types of marketing. Marketing brochures, leaflets and business cards can often feel irrelevant when it is so easy to fire off an email with a few electronic attachments. But before you ditch the brochures and throw your business cards in the bin, here’s why business cards are still a valuable marketing tool.