Let me guess. You’ve got an awesome tech-based website, but your traffic results don’t seem to reflect that.
If you want this to be the year you actually get the traffic you want, you’ve got to bring yourself up to speed with the most effective strategies. That means knowing the latest marketing techniques and having all the right tools at your disposal.
The world of online marketing, to no one’s surprise, is constantly changing. Instead of spending your valuable time researching through tons of different strategies, I’ve done my best to compile the 3 most effective ways to boost traffic to your tech site.
Are you ready? Here we go.
Get Your SEO Straight
No one in the tech industry is a stranger to search engine optimization. It has the potential to massively increase your traffic through organic search. This means not only more viewers, but more targeted viewers. Win-win.
Start by using an SEO checker tool to evaluate you and your competitors’ current position in the rankings. This gives you a good baseline of where you stand.
SEO is certainly a topic that you can drown yourself in quickly, so instead of worrying about all the little things, your big focus should be on creating quality content. This is where you’ll get the most bang for your buck.
You obviously still need to target the appropriate keywords for your audience, but instead of doing it in shorter posts, you should aim for super in-depth posts of at least 1,500 words. With these longer posts, you’ll be able to use your primary keywords more often, and you’ll get to scoop up a bunch of long-tail keywords that no one else is going after.
You will get much more from your SEO strategy if you start publishing epic articles like this once per week, instead of a bunch of shorter ones every day.
Improve Your Social Media Presence
Social media is a massive, and still growing, part of everyone’s life. If you aren’t leveraging sites like Facebook, Twitter, and Quora to your advantage, you’re missing out on a boatload of potential traffic.
If you follow the first strategy about creating in-depth, incredibly useful content, then the chances of people sharing it are infinitely higher.
That means you want to have a good base of social followers to jumpstart the content sharing and elevate your traffic to new heights.
First, make it easy for first-time visitors to like you on Facebook or follow you on Twitter. Then use tools like SumoMe’s social share to make it super easy for people to promote your content for you.
Sit back and watch the traffic pour in.
Make Your Site User-Friendly
Last but not least, make your site as user-friendly as possible for your visitors. This is one of the most important things you can do to instantly improve your chances of success. Increased traffic to your site does nothing if they only stay for a minute, get frustrated, leave, and never return. First on the list, make sure your site loads fast. With attention spans and patience dropping these days, this is key. I know I hate waiting more than a couple seconds for a site to load. Ten seconds? Forget about it.
Then round out your user experience upgrades by ensuring a simple to use site navigation, minimize annoying ads, and adding images in strategic places.
If you can afford it, work with a designer to smooth everything out. You can never go wrong with professional design if it’s within your budget.
Wrapping It All Up
With 2016 coming to a close, it’s important to start the new year off right. Follow the strategies above to improve your tech site’s chances of success and see your best traffic results yet.