Your blog, website, and social media all create a cohesive team that helps drive visitors across all three and convert visitors in customers. Consider the amount of pages on your website. There are likely several static pages. To remain relevant, you need a blog with fresh, rotating content. A blog helps businesses establish themselves as leaders in their space. Writing relevant content can help establish authority, and you’ll find that your blog will become the go-to source for industry news and information.
When you create quality content, social media falls into place, and you’ll find that your blog does a lot of the work with you. It’s important to keep your social media active and engaging, and your blog is essentially a repository of content for your social media channels. With each piece of blog content that you post, you’re expanding your social reach, and potentially driving visitors to your website. This will increase your social media efforts exponentially and helps make your marketing that much simpler. Without a blog, businesses have to resort to exclusively sharing website links and links belonging to other businesses.
A Space To Talk About Services & Product Features
A blog gives you a space to keep returning visitors and potential customers informed about your services and product features. For example, Altium, a PCB design software company, has a blog post that discusses the benefits of the Altium 3D measurement tool and how it helps engineers design better circuit boards. Similarly, Asana, a project management tool, used their blog to announce its project templates feature.
Additionally, feel free to get creative with how you show off your products. Make Wonder is one good example of this. Their Dot & Dash toys teach kids how to learn coding in a fun way, and they frequently post stories of how teachers and children are using their toys to learn. This is a space that you own and have complete creative control over.
There’s no denying it: content rules SEO. Search engines’ robots give preference to sites that are updated regularly. Each time you add a blog post, you add an additional indexed page to your website, which is another opportunity to help your business rank higher in the search engines. Long after post traffic has died down, it will still continue to rank in the search engines, particularly for years to come, and you’ll continue to get leads from that post.
SEO is especially great for your blog because it continues to work passively on your behalf without requiring any additional work from you. In one blog post, HubSpot noted that 70% of its overall traffic in one month comes from blog posts that weren’t published that current month, and 90% of its monthly leads come from previous months, and even years ago. The more evergreen posts that you write, the more likely your blog will continue to grow your visitor website count.
This also saves you money. There’s not a huge need to pay for sponsored links or Google AdWords if you have a batch of great content doing the hard work for you. The more you update your blog and increase its longevity, the better off the blog will be in the SERPs.
There are several benefits to link bait. The more quality content you have, the more likely you are to get linkbacks. A linkback is when another website mentions and links to a post on your website. Sites with no backlinks are deemed no good by Google. Domains with many backlinks show Google that the site is relevant and useful to visitors.
However, the quality of linkbacks matter. Low-quality websites that link back to your website can be harmful. To help thwart this, create high quality content that will continue to get links from high quality websites and social media. The better the content, the more likely users and other publications are likely to link to and share it.