When Apple announced the iPhone X at an event in California last week, the company claimed the announcement was a monumental leap forward, not just for iPhone, but the entire smartphone market. Whilst many of the features Apple announced with the iPhone X are already present in other rival handsets, it’s undeniable that Apple has created a beautiful handset in the iPhone X.

Perhaps the biggest contributing factor to the device’s beauty is its display. One of the phone’s standout features is an edge-to-edge OLED screen, like something never before seen on an Apple handset. Whilst such edge-to-edge displays aren’t a new phenomenon when it comes to smartphones, making their debut on Samsung’s Galaxy S8 earlier this year, the lucky few who have been hands on with Apple’s latest piece of tech agree that it features the most stunning smartphone screen ever.

Apple is labelling the display in its next generation smartphone as “Super Retina.” Whilst that term alone doesn’t necessarily mean anything for the phone’s display technology, it does allow Apple to create a distinction between its previous displays and this one. And that’s important, because the iPhone X sports a 2436 x 1125 resolution at 458 PPI, which is across a total screen size of 5.8 inches.

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At the same time, Apple is bringing its True Tone display technology to the iPhone for the first time, having previously been used only on iPad models. The technology essentially acts as an automated colour corrector for your iPhone – changing the displays colours depending upon on the environment you’re in.

The technology uses the iPhone’s sensors to measure the level of ambient light in your environment and adjust the display’s light, colour and brightness accordingly. The feature has been present in a number of recent iPad Pro models and now for the first time on the iPhone. However, users can turn it off if they so wish.

With its new display, Apple also promises improvements to 3D Touch. The feature has become a staple of Apple’s smartphone devices in recent years. And with just about every electronic product featuring a touch screen device these days, 3D Touch has provided Apple with a way to set their displays apart from the competition.

3D Touch allows users to access additional functionality by simply pressing into their screen, and Apple claims the feature will be improved upon with the iPhone X.

The iPhone X’s display is clearly its stand-out selling point, and a clear differentiator between Apple’s new device and those offered by competitors. In fact, it’s even a clear marker of the differences between the iPhone X and the iPhone 8, which was announced alongside Apple’s new flagship phone, but lacks many of the same features as the iPhone X, including that aforementioned edge-to-edge OLED screen.

That said, the iPhone X is also Apple’s most expensive smartphone to date. With prices starting at $999, it will cost $200 more than the iPhone 8. Whether or not shelling out that extra cash is worth it, could all depend on that display.

Author BioMeet Morakhiya is a freelance journalistic writer. He enjoys sharing information, inspiring people, and writing about pretty much everything about technology that helps small businesses, build brand awareness, engage their target audience and generate more leads. For more info you can drop him an email.

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