Business Archive

You won’t believe me if I tell how many times I’ve heard something like “Logo is not the same as brand.” And it makes sense. This and many other arguments are part of the game called e-commerce. Online business is a comparatively new trend in the world of marketing. One has to know its secrets to survive. However, it is still worth trying to become the player

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A critical part of running a small business is managing cash flow. In fact, it is more important that being profitable. As long as you have cash on hand you can make payroll, keep the lights on, and pay for inventory. Think of cash flow as the life-blood of your business. Without it, your business would wither and die. As such, here are some cash flow tips for small businesses

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Reputation is everything. How many times have you heard someone tell you this? From parents and teachers to friends and bosses, you’ve likely been told to guard your reputation hundreds of times. However, the idea of a personal reputation and how it’s built and maintained is quickly changing. In today’s hyperconnected world, your internet reputation is everything

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Social media profiles are essential for most of today’s established businesses. Sometimes, a social media profile is the first point of contact a new customer has with a company, and the information he or she finds within could greatly influence whether the person ultimately becomes loyal to a brand. However, social media activity isn’t just about growing your target audience, or at least it shouldn’t be only limited to that. Your social media presence could also serve as a good influence by encouraging people to take care of themselves

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