Category Archives: Business

Practical Experience is the Route to Entrepreneurial Success.

If you’re an entrepreneur, then you’ll know just how difficult it can be to get your business off the ground. It requires a lot of hard work, dedication, late nights and early mornings. Even then, there’s no guarantee it will work. That’s why, to ensure you avoid making simple mistakes that set you back, practical experience is key. In this post, we look at how practical experience is key to entrepreneurial success and how you can gain this experience, no matter what your age and experience levels might be.

How to Write a Killer Press Release for the Virtual World.

Press releases get a bad rap. The sad fact is that the bad rap is often justified. Many companies use press releases for everything from minor updatesto the company picnic. A killer press release invites curiosity, builds excitement and contains a hook that attracts the attention of reporters and journalists who want to know more. Follow these tips for writing a press release that gets noticed.

Technology’s Impact on Money Transfers.

Technology works incredibly fast in a lot of sectors, but in the money transfers and remittance sector it has been a slow revolution. In the last ten years, the way people transfer money has changed significantly, most likely to meet the demand of international remittances, which in 2014 was expected to reach $582 billion.  

How to Use Content Marketing to Stand Out in Your Niche.

Unless your company happens to fulfill an extremely small niche, the odds are high that you have multiple local and international competitors that are vying for the same customer base. With this in mind, you need to think carefully about your content marketing strategy and the many ways that it can influence consumer opinion. Additionally, never forget about the importance of a well-designed website that is aesthetically pleasing for desktop and mobile users. In fact, 94 percent of Internet users choose whether or not to trust a site based solely on its design, so the importance of your site’s design cannot possibly be overstated. The only other thing that is equally important is the quality of your content.

Create Brand Advocates by Converting Customers through UGC

If you strive to increase brand awareness in the world of today, you can’t rely on old marketing practices solely. In the past, businesses had complete control over promotional messages and how these were consumed by the public. However, in the highly transparent world we live in today, in which the social media empowers the consumer, modern businesses are aware that engagement and authenticity are on top of their priorities.

Is a Linux Based System Right for Your Business?

Linux based systems run the Linux OS (operating system), which can be compared to MacOS, Unix and Windows. However, the source code of Linux can be accessed by everyone. It’s called kernel and because of the open nature of this code, hundreds of companies can release their own OS based on Linux, often referred to as Linux distributions.