Content management is among the most important aspects of search engine optimization (SEO). Adopting modern content management strategies such as integrating design into content and creating high-quality content will greatly improve your website’s SEO. This article takes a close look at these two aspects of SEO.
Improve content design
The most effective way of getting numerous backlinks is by creating extremely good content. You should however realize that the standards for content keep rising. In order for your brand’s content to stand out in 2017, you have to directly integrate formatting and design into your content.
Invest adequate time and effort into design because it is an essential aspect of the content. It breathes life into the content. Doing this will result in increased backlinks, share numbers and opt-in rates for your content without necessarily posting long blog posts punctuated with custom designed media.
You can begin by making incremental improvements to your format if you don’t have the resources to make major changes in content. One good idea is including a clickable table of contents in your post. This can significantly increase the time spent by visitors on your site and reduce the bounce rates, yet it’s a change that would not take more than a few minutes to make.
In 2016, there was a marked increase in influencer marketing and it has become even more popular in 2017. Among the main reasons behind this is Google doing away with unscrupulous SEO tactics. The other reason is the effectiveness of influencer marketing. It provides you withan easy way to get exposure, traffic and backlinks without attracting penalties from Google.
Smart content marketing
Content marketing is popular among brand marketers, but only a few of them, such as Best Source Marketing, know how to make the best use of it. Every piece of content you post online should be driven by a clear purpose. For instance, you might post an article featuring a long-tail variation of your primary keyword in order to support your main content.
If your content is not engaging enough, you’ll lose visitors. User experience (UX) plays a significant role in ranking because the average time users spent on your page and the number of users who bounce are all taken into account by Google’s search algorithms. This is therefore one area in which you need to beat your competitors.
To make your content more engaging, include media (videos and images) and add a number of outbound links that open in a new tab or window. Another great way of ensuring your content is great is going back and updating older posts that were great but are now outdated. Google might reward you for refreshing your content with new information.
Google continually improves the algorithms for its search engine, meaning your business should constantly improve its SEO Expert Melbourne strategy. Improving the inherent value of your content and the user experience as they interact with it is one of the surefire ways of obtaining better rankings.
Lora T. Lloyd has worked as a researcher and content creator in the SEO industry for 13 years and has written numerous articles and blog posts on topics related to SEO. Learn more about getting the best SEO services with Best Source Marketing.