Nothing is more frustrating than buying all the hype of how wonderful and easy to use a new software solution is, only to find out otherwise. All of us are experts at hitting the install button, following the installation instructions and filling out all the payment information. If only the software companies would make using their products this easy.
Most online business owners understand the power of Customer Relationship Management (CRM) software and how it can benefit their business model. However, if you sell services or products online and you don’t use CRM software, you are probably struggling more than necessary.
CRM solutions have grown and developed immensely over that past few years. As such, even if you have a CRM solution, chances are you are not using all of the new features. Regardless, whether you are not utilizing your current CRM solution or if you are looking into getting a new CRM solution – using your CRM software support options is critical.
Nobody buys a software solution because they want to use only the basics. Moreover, nobody wants to spend money on software that never gets utilized. Nonetheless, how many of us do exactly that. We end up not using the software or only using the parts we easily understand. This happens for the same reason that people quit learning a new language. Even if you understand it is for your own good, it is just too frustrating to learn new things sometimes.
This cannot be you. You either bought or are thinking of buying a CRM solution because it is what’s best for your business. So step up, and do what’s best for your online store. The good news is that you do not have to do it alone.
In deciding what company you want to go with, evaluating the CRM software support options is probably the most important factor. What good is it if one CRM solution is better than another if you cannot understand how to use the better solution? Same thing with price. How much money are you actually saving if you go with a cheaper solution but do not use it because it is too darn complicated?
As you already know, the sales team is the most accessible and friendly of any steam in a company. In evaluating new ecommerce CRM solutions for your online store, make sure to discuss at length the customer support options with the sales person. How well developed is their training manual or do they have an extensive library of how-to videos? Is there a limit on how many times you can talk to a live person when you need help?
Expect the sales person to sell you the moon. However, you should get an understanding of what type of support you have available. Then make sure that as soon as you download your new software, you jump right in and ask for help right away. Finally, if you don’t like the help, return it and get your money back. Most CRM solutions offer a free trial period or 100% satisfaction guarantee, so take advantage of it. Your bottom line and your online business are depending on it.