Just a few decades ago, there was no Internet. Ubiquitous technology like email, smart phones, and productivity software were unheard of. Internet and the resulting advancement have changed the face of how we do business to a very large extent

Towards the end of the 20th century, the telecom industry was quite humble. The changes that happened in just a few decades is stuff for science fiction. We have moved from having 5MB hard disks that filled a room to sending terabytes of data across the world in a matter of minutes. That is exponential technological growth.

Today‘s businesses revel in the huge improvements made to communication, marketing, productivity, customer service etc. that would have been considered not possible before the Internet became commonplace.

Let’s look at how technology has made it a lot more easier for big businesses to manage with their daily operations:

1. Customer Relationship Management

Customer Relationship Management (CRM) softwares have totally changed the equation when it comes to how businesses deal with customers. CRM apps take into account a wide array of things that are related to maintaining customer relationships like marketing products, sales, customer interactions before and after the sale to give a caring customer service experience.

CRM apps helps you to create a vision for your firm about what users need, want, and desire. Proactive firms make use of it to make changes in real-time that reduces costs and improve profitability. The CRM app market is filled with good options now because of how important they are to run a business. It is quite a difficult choice to choose the right CRM that would fit your firm, a choice that could be assisted by comparison charts.


2. Human Resource Management

Human Resource Management (HRM) apps are software solutions to help HR departments in large companies.

An efficient Human Resource department in any big firm would have to efficiently access all employee information and keep them up-to-date, including their contact information. THey’ll have to track the employee performance indicators accurately and make sure there isn’t any skill gaps.

Apart from that they should also set up employee development plans and keep track of their benefits by complying with labor laws and regulations. A good HRM app should help you with it. Compare the options available in the market to select the one that suits your needs.

3. Lead Generation

Lead generation in the past was really time consuming. As a marketer you need to work with name lists, telephone numbers, calling up people personally, flyers, knocking at doors, publications, and other long processes to do a successful marketing campaign. In recent times, most of the purchases happen online and thus companies want to engage with potential customers through their website and social media. Lead generation and sales are decreasingly being seen as two different entities..

As soon as a lead is generated, a potential customer is convinced to go through a sales funnel to seal the purchase. Lead generation now focuses on targeted advertising, progressive forms, copy-focused landing pages, scoring systems, and personalized lead generating processes.

4. Enterprise Resource Planning

Running a business involves a lot of information to be managed. A good business should be able to coordinate, automate, and facilitate information flow. When there is transparency across departments then everyone will be much more efficient. Enterprise Resource Planning (ERP) apps help you do just that. ERP app will have internal information from manufacturing, financing, marketing, sales, human resources and more. ERP helps a corporation in setting up realistic strategies for growth.

While business are becoming international, technological growth and improvement in communication tools have bought in a new flow of information across countries. This is for the good when it comes to running successful businesses.

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