If you’ve been in the marketing game for any length of time, you’ve probably noticed that someone’s selling a marketing system on every corner of the internet. Sometimes those systems are worth exploring, but after a while they all start to look the same.

Do any of them really work? Many of them do, but the fuel that powers success isn’t found in the tools themselves, it’s driven by your passion.

Passion doesn’t come in a box – you have to develop it.

Passion creates the necessary emotional hook

Can you remember the last time someone told you a story with total excitement? You may not have been interested in what they were sharing at first, but you probably felt excited with them anyway. That was passion in action. All it took for you to share in the excitement was to be engaged in an exciting way. The same logic applies to marketing. Creating a solid emotional hook is your goal, and passion marks the difference between whether you create an emotional hook or not.

Imagine you’re the inventor of an autonomous vacuum cleaner that roams the house, sucking up dirt all day long, and doesn’t require anything more than an occasional battery change, filter change, and pushing a start button. It sounds amazing but without passion to tell your customers why they need it, you’re going to have a hard time selling it.

Sometimes passion is obscured

Often, our passion exists but is obscured by what we’re dealing with in our private lives. Some of the most common issues that can make it hard to access our passion include:

  • Looming financial obligations. Nobody likes having an extensive amount of bills to pay, and when you don’t have the funds right away, it can be emotionally draining. It’s as if debt is a weight that constantly sits on your shoulders, pressing down and clouding every thought you have.

    Debt obligations can be emotionally draining; when you’re emotionally drained, it’s hard to find your passion. It doesn’t matter if your debt is private or business related, it’s going to get in the way. You should immediately take care of any debt you’ve got hanging around by consolidating, or paying it off however you can. The emotional relief from getting debt-free is huge.

  • Lack of confidence. If you think you can’t do something, you won’t be able to do it. You might find total passion for a big business goal only to discover that you don’t believe in your ability to achieve that goal. Your lack of confidence will inhibit your access to passion, and you may feel like giving up.

    There are simple things you can do to develop confidence in yourself, including correcting your posture, focusing on the future, embracing positivity, and letting go of small mistakes. Not doing these things can keep you trapped in a pattern of unnecessary failure.

Passion may fade, but it will always return

When you’re going through hard times in your personal life, it can be difficult to stay motivated to run your business, especially when you can’t see the end of your difficulties. It’s normal to wonder if you should keep going or just give up before it’s too late. This is understandable, but when you’re fueled by a deep, genuine passion, you don’t need a reason to keep going. Passion itself is your motivation. When you’re driven by passion, you wake up in the morning and do what needs to be done for its own sake.

“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther

How to maintain your passion no matter what:

  • Be unreasonable. Being unreasonable means not allowing reasons to control your life. When you need a reason to be passionate, the moment circumstances change (and they will), you’ll find yourself right back where you started. By choosing to be passionate about what you do regardless of your circumstances, you don’t have to worry about losing it. You might be disappointed when certain marketing strategies fail, but you’ll keep moving forward.
  • Understand what passion looks like. It’s impossible to avoid every potentially unwanted situation in life, and you’ll exhaust yourself trying. Maintaining your passion through the tough times doesn’t mean you have to pretend things are better than they are. Passion is the ability to move toward the prize at the end of the tunnel, even when it hasn’t come into view yet.

Deepak Chopra said, “In all my research, the greatest leaders looked inward and were able to tell a good story with authenticity and passion.” Perhaps that’s why marketers who are leaders in their field are those driven by a fiery, unrelenting passion – something available to anyone willing to put in the effort.

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