You won’t believe me if I tell how many times I’ve heard something like “Logo is not the same as brand.” And it makes sense. This and many other arguments are part of the game called e-commerce. Online business is a comparatively new trend in the world of marketing. One has to know its secrets to survive. However, it is still worth trying to become the player.
According to Statistics, last year, retail e-commerce sales hit the mark of $1.67 trillion all over the world. The same year showed a great progress in e-retail revenues: they went up to $3.02 trillion. Financial analysts predict further growth. So, are you in or out?
These advices might help you in case you’re planning to launch your own online company.
- Don’t be in a hurry!
Just like in case with any other deal, there is no need to rush the launch of your product or service. You only get one shot at launching the company’s website. You may think that once you’ve missed Google’s top, there will be more chances to improve your SEO and rehabilitate. It is better to set the site on “Coming Soon” regime after buying the domain name. Until you finish with the basic job (SEO, content marketing, SMM, ads, etc.), do not put that regime off. It is better to have a good impression from the first sight.
- Think of a catchy brand name and logo.
Forget about unattractive clip art, overly complicated phrases, and check whether your logo looks good in black and white. On the whole, you have to come up with the name and tiny picture known as logo. Mind these basic rules:
- A logo must be simple.
- A logo must be memorable.
- A logo must be enduring.
- A logo must be versatile.
- A logo must be appropriate.
- Try “Automations.”
When you start, it is worth keeping control of as many processes as possible. The term “automation” refers to using the services of a 3rd party logistics (a.k.a. 3PL) company to complete the orders. At least it is crucial to take care of the procedures that deal directly with your customers.
There are several tools you can try. For instance, Shipstation integrates well with the site’s shopping cart, UPS or FedEx accounts. If you prefer Magento, WordPress, Shopify, or Presta, that might be a nice option.
- Test, test, and one more time, test!
Another useful verb in addition to “control” is “test”. You won’t reach success without trying different options and involving some risk. At least, you will know which techniques work from the very beginning instead of applying something suspicious at the middle of your growth and losing everything. Do not ignore analytics to forecast potential trends. You have to think s your customer to do so. You may find the best A/B testing tools for this mission
- Leverage and update several online profiles.
It is useless to focus on the development of just one site – the official one. As practice shows, more people visit social network pages like groups and communities than the official company websites. Customers report that 1) official websites take more time to load, 2) are not usually displayed properly, 3) are sometimes confusing. In other words, purchasing some goods via Facebook community is much easier and faster. Besides, just for $5, you can boost your post and promote advertising campaign. Begin marketing yourself in a less conventional way. You will see your traffic coming from a wider range of touch points such as: Twitter, Pinterest, and LinkedIn. Just check if the “About” parts of your profiles possess a brief elevator pitch which explains who you are, what the company offers, and why customers might be interesting in buying your goods or services.
- Create a blog and leave guest posts.
There is no way to promote your business without hiring professional content writing team. You may find remote guys for cheap here. Launching your own blog might eat a plenty of your time. However, engaging content built on the top searched keywords and phrases will assist in increasing your website’s rank. In other words, Google will get a user faster to you.
It is crucial to think about what sort of posts your blog should include. It is recommended to use infographics today. Also, it is important that every post is clear and concise, with bold text (where needed), bullet points, images, graphs, links, and even videos. Visual content should go hand in hand with the written one. You may begin with statistics and common problems to catch the eye of the reader, and then propose your solution – your business. In addition, leave comments or full guest posts on similar sites.
- Go mobile!
In the epoch of smartphones and laptops, it is difficult to imagine a successful online business which is not mobile friendly. As Goldman Sachs, says, “Tablets will play an increasingly significant role as global consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018…”