Congrats, You’ve built your first e-commerce website! Now, let’s just wait for users to check your website and start buying your products and services, right? Well not exactly. The key to the success of your online store will be the amount of people that find you online. That’s where SEO or search engine optimization comes in

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A hot trend capturing brands this year is digital transformation. The brands need to be aware of the digital know-how surrounding them else they are likely to perish early. The transformation is associated with intrinsic change in mindset of the brand and the consumers alike. The digital platforms provide an opportunity for the marketers and entrepreneurs to measure their investment along with a curated reach and heavy impact

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