It is the age of millennials, and they practically reside in the digital space. Their expectations from brands have evolved significantly over the last decade. Since today’s consumers have been familiar with the Internet for a very long time, they have a clear idea about the particular services they want from businesses. Thus, there is an acute requirement for businesses to become smarter to deliver more comprehensive experiences to keep the consumers happy

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Over the years it has become virtually impossible for individuals and companies to function without desktop computers or laptops. Computers are mainly used for communication, preparing documents, research, marketing, data storage and accounting. Considering how crucial the functions of computer devices are, it is important to maintain them regularly

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At the mention of the terms artificial intelligence and machine learning, many search marketers are tempted to believe this is something from the future. What many people do not seem to realize is that search engines have used this technology for a decent period until now. However, these terms only hit the public domain when Google did its RankBrain algorithm update. Ever since, this update has turned out to be one of the most influential factors in Google ranking. In fact, a Google representative recently hinted that it might as well be the third highest ranking factor

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