In the business world, there are very few things that are as important as your reputation. Before customers have heard of you, they are going to have to rely on faith to do business with you. Once you start to develop a reputation, then customers will come to you based on it alone. If you start to get some negative feedback from customers and develop a generally bad reputation, it can end your business in a hurry.
Checking Your Online Reputation
When you are in business and a customer is thinking about buying something from you, they will often check online to see what other people are saying about you. In the past, people would simply ask their neighbors or friends what they thought of the company before doing business with them. Now, they just get online and do a search. If you want to get those customers, you’re going to need a sterling online reputation.
Monitoring Your Reputation
While you may understand exactly how important an online reputation really is, you may not have the first clue about how to monitor it. Of course you could always hire someone to go to every review site out there on a daily basis to monitor for bad reviews. However, this will be counterproductive and not very effective in most cases.
Another option to consider is to monitor your online reputation with Reputation.com. They offer a service that makes it easy for you to get a grasp of your reputation without a lot of time wasted.
Fixing Your Reputation
If you already have some negative feedback online, you need to do everything in your power to change that. This can be done by publicly reaching out to the customers who were not happy with your service. You should also claim your profiles on all of the major social networks out there so that you can be proactive in developing a positive online reputation. When you take the time to interact with your customers and potential customers online, it will go along way toward building good will with the market.
While it may not be easy, it is possible to maintain a good reputation online. The first step is doing your best to provide great customer service on every sale you make. Beyond that, it just takes a little bit of work to follow up with customers and make sure that they are happy.