A URL, in general, refers to a web address, but that’s not the same for everyone. According to online marketers, an URL is the most important part of marketing their products across. An URL carries a lot of communication in it. It communicates information such as domain name, article name, product name, date of the post and category. Through the URL search engine reads the information and evaluates the content. Through which the URL optimization occurs.
Search engines and the readers get attracted to an URL that is mostly short and brief, an URL must be structured in a way it’s readable and at the same time also reliable. Therefore, it is always important to create SEO- friendly URLs. To learn how to create such URL you can seek online learnings from Assignment Provider and Essay Writer. Here is a list of ways to frame a perfect URL for your site.
Addition of keyword
Keywords are commonly used to define your product or service in a gist. Using keywords on your site or page will increase the traffic to your site, and it’s highly recommended by professionals. Keywords are firstly used to make their page highlighted among others and secondly, it works as an effective strategy to build on the SEO.
Create short URL
Keeping your URL short makes it look more readable and appealing. Lesser the characters used easier it is to understand. Shorter URL are also easy to remember, as it reduces the search engine work to a great extent.
Match your title with the URL
Matching the URL to the title is not matching the exact words as it is, but to create the same meaning of the title in your URL. This will increase the traffic to your site.
Use hyphen to separate the words
Hyphens are the most commonly used expression to separate the words. The usage of hyphens and underscore are vastly suggested to be used as space in-between words. For example, www.crossword.com/up/34-puzzle-urls.html
Readdress the cracked URLs
It’s always good to inform your search engines and keep them updated regarding the redirected web address of your site. By redirecting you can sustain the page ranking by not losing the connection with your old followers, it is an indication of an organized online presences for a better business.
Focus on case sensitivity
Recent time, there is a lot of issue raising in terms of case sensitivity. Using Microsoft/IIS servers, then your all set to go but if in case your using Linux/UNIX there is a lot of ways you might get into trouble. As they interpret different cases, wordpower.com/AbC may change into wordpower.com/aBc.
Evade hashes while creating the URL
Usage of hashes while creating the URLs will separate content, basically, the hashes are used to send the visitor to a specific location. It is also used as a tracking limits. Using hashes for showing a unique content available in a page is generally a bad idea.
Stop words to be used carefully
Usage of stop words such as a, but, and, of, the, etc. in the URL will create issues for the search engine in reading your URL. Therefore, it is always good to not use such stop words as it may decrease the chances of the URL being reached to the end users. Anyways it depends on the readability and quality of the URL.
Eliminate the bad URLs
Maintain a flow chart on creating the URLs, as it may help you in avoiding duplication of content by indicating numerous URLs for the same content. It is also suggested to block the excess dynamic URLs pointing towards the official URL.
Repetition of words in the domain name, product name and classification will reduce the traffic in your site as it may cause keyword stuffing and spoil the reputation of the site. Such kind of URLs may annoy the users.
Creating shorter URLs are preferable than longer URLs as it sounds too long to read. Maintaining your URL around 40 to 50 characters is a decent URL link helps to increase an Organic Traffic in your site whereas if your URL exceeds more than 100+ characters then you should rework on the URL for a better opportunity to rework on them and increase the value of your site.
Redirect the URL with 301
Do not lose your top ranking due to the reasons of redirecting the URLs from your current page to a new page. This could enable your users to lose track on your site and you will be missing your potential users. Therefore, use the simple step to notify the search engines just by adding a 301 redirect URL to your new URL.
Usage of exact keywords
Using the exact keywords in the URL will help you reach the target audience at a faster phase. This process is quite difficult to do on the home page but it’s easy to do it on your blog page and on your service page.
Mary Jones is the co-founder & editor-in-chief at TopMyGrades and focused on Content Marketing Strategy for many clients from Education industry in US, Canada & UK. Mary has been a guest tutor at Expert Assignment Help and has conducted a series of webinars for Assignment Essay Help. She has intensive content editing experience and, also has worked with MSNBC, NewsCred & Scripted. She has also authored blogs on Lifehack.org, Wn.com, Medium.com, Minds.com and many more digital publications.