It is well-known that high-quality content is one of the most important elements of digital marketing, and especially search engine optimization. Finding time to create good content is the biggest hurdle for many SEO experts. Many are busy serving customers and keeping the business cogs running on tract, so finding time for content creation is a challenge. Producing lots and lots of it is even harder.
This article highlights a few techniques that will make you impressively efficient at consistently churning out tons of high-quality content. You can apply them to improve brand awareness and raise authority within your niche as well as earn those juicy links that improve your rankings in leaps and bounds.
- Create a plan
The first step in creating tons of good content is ensuring that you have a plan which considers your long-term and short-term strategic goals. Contrary to popular belief, you’ll work better without the pressure on.
Of course, you must begin by identifying what your strategic goals are and then determine the best tactics to help achieve your goals. Next, you can plan and schedule your content topics for the next several months – even as long as a year in advance.
If you feel that having this in place can stifle your creativity, perhaps what you need is to adjust perspective a little. Experts that have used this method have reported that this method helps them develop a flow to their content sharing and fuels even more ideas for content. Since you don’t have the stress of coming up with new ideas at a moment’s notice, you can inject any new ideas to tweak your plan as you go along, or insert them elsewhere for use later.
Planning also allows you to add teasers of coming content into pieces you post in order to keep your audience’s interest piqued and gain more traction from every piece shared. You can go even further and utilize project management tools such as Teamwork and Base camp for strategizing and scheduling. This is especially great for establishing accountability when working with a team.
- Approach content creation in phases
Again, once you have a plan, you can schedule content creation for periods when your creativity is at peak so that you have enough stored up to save you during those periods when words just won’t come together no matter how hard you try.
During creation periods, avoid focusing on editing into perfect copy at the time of writing. Instead, break it down to three phases – outlining, production and editing – as follows:
- Outline – Create an outline to transform a rough-cut concept into a structured piece of content that is well-organized. This will help keep you on track during production and avoid the time and energy wasted chasing tangents leading nowhere. It’s not complex; just setup a series of would-be subheadings for every title.
- Production – Write content under the subheadings, resisting the urge to read through and chomp/add stuff as you go. Leave the typos and the poorly-written sentences and instead, focus on just dumping what’s in your brain onto the piece of paper/screen. Go back and add an introduction and conclusion once you have filled up your subheadings.
- Edit –Ideally, you should take a little break before working on this part. Tackle the typos and sentences from before and then refine the ideas to ensure you’re flowing smoothly. Have you given too many details in one place and not enough in another? What links can help improve the user’s understanding of the subject?
You can also create lots of content in your creative phase and then focus on editing just before posting with the help of best SEO services Monterey.
Collaboration can be used for content of any kind and is useful for reducing pressure and workloads on you. You have more content to work with and your collaborators have more exposure; everybody wins. A few types of collaborative content include quotes, interviews, roundups, points and counterpoints among others.
Don’t think of collaborative content as just ‘free’ content. Instead, consider that you’re adding unique value to your users and content creators by linking to their own websites and social profiles as well as sharing and promoting their content through organic and paid advertising on the web and social media. If you invest in your collaborators, you’ll never run short of content whenever you need a new voice around.