Reputation is everything. How many times have you heard someone tell you this? From parents and teachers to friends and bosses, you’ve likely been told to guard your reputation hundreds of times. However, the idea of a personal reputation and how it’s built and maintained is quickly changing. In today’s hyperconnected world, your internet reputation is everything.
Here’s How to Improve Your Internet Reputation
When you want to know something about someone, where do you turn first? For most of us, the internet is our first destination. You’ll type a name into Facebook, run a Google search, or dig around on some sort of informational database.
Have you ever thought about what would come up if someone searched you? Would they find positive things? Negative information? Nothing at all? It’s important that you maintain a positive internet reputation, because you never know who’s looking.
Here’s what you need to know:
- Social Media Matters
In 2016, the single most important aspect of your online reputation is your social media presence. While Google searches matter – and we’ll get to that – your social media profiles on sites like Facebook, Twitter, and Instagram hold the most weight
Ask anyone with a powerful personal brand what one of their most effective tools is and most will respond with something like, “Facebook!” This is certainly true for successful penny stock trader and coach Timothy Sykes. When it comes to building his brand – which he’s known for and is often asked to speak about – Facebook is by far his best tool. He has more than 200K followers and uses his profile to control the flow of information around his brand.
If you want to improve your internet reputation, start by focusing on the things you can control. While you can certainly influence search engine optimization (SEO), you can’t control it. Platforms like Facebook, on the other hand, directly respond to your efforts.
- Invest in Quality Content
Outside of strong social media profiles, the next best thing you can do to improve and maintain your internet reputation is consistently publish high quality content through a variety of mediums.
Publishing content comes with a number of advantages. First and foremost, it attaches your name to thoughts and ideas that matter to your audience. Secondly, it allows you to acquire more links and ultimately influence search results on platforms like Google. In other words, the creation of high quality content impacts both your brand recognition and your SEO efforts.
Design expert Tim Brown is one great example of how quality content impacts brand recognition. He consistently publishes content on his website and has been able to define himself as one of the leaders in his niche. It’s not easy, but you can do the same.
- Refrain From Conflict
Remember that someone is always watching. When it comes to your internet activity, somebody will always notice. Whether it’s an argument in the comment section of a blog post or an inflammatory tweet in the early morning hours, anything you put on the internet can come back to haunt you. It’s best to refrain from conflict and always use your judgment before posting something.
- Don’t Try to Dig Yourself Out
Sometimes, people don’t pay attention to their internet reputation until it’s too late. If you find yourself trying to improve your reputation when there’s a bunch of negative content swirling around your name, then it’s best to let the professionals handle it.
Hiring a professional online reputation management firm is expensive, but it’s a smart choice. They have a bunch of proven techniques and strategies for digging clients out of some pretty deep holes.
Your Reputation Matters
In the digital age, nothing matters more than your online reputation. Pay attention and make sure you’re continually working to improve it. Your career will benefit as a result of this dedication.