For social media and search engine optimization (SEO) marketers, the past year has certainly been exciting for you and your colleagues in the industry. If you have been carefully observing the industry, you may have seen new developments emerging and that may have informed some of your decisions regarding your SEO and social media marketing strategy for your business.
These two aspects of digital marketing are in a constant state of flux, with numerous changes causing significant changes in the behaviors of consumers and consequently, marketers. For your business to remain ahead of its competitors, it should align itself to these changes and come up with modern strategies to penetrate the market.
The following are five modern Reno SEO services and social media marketing trends that you should leverage in order to win customers and be a market leader.
- Optimize your site for mobile
In 2016, the traffic generated on mobile exceeded that of laptop and desktop searches. With internet users using their mobile devices to search for information online, it is clear that, as a business owner, you need to offer solutions to your mobile audience for you to increase traffic to your site and attain higher conversion rates.
Every minute that goes by without you having optimized your site for mobile is an opportunity lost to your opponents, especially with Google’s Mobilegeddon update giving preference to sites optimized for mobile. It is imperative that you have a web design that is responsive irrespective of the device your audience is using.
- Ride the tide of the digital assistant
Over the recent years, there has been a rise in the popularity of digital assistance among smartphone and tablet users. This is because the digital assistants are far more functional now than they were a few years back. Cortana, Google Now, Siri and Bixby are making things easier and more convenient for smartphone and tablet users.
The search terms people use when speaking with digital assistants are different from the search terms they type into a search or omnibox. Research has shown that voice searches are typically long phrases. Make sure you include these search terms in your SEO pool to improve your chances of getting high rankings on Google results for digital assistants.
- Tap into localized search engine optimization
Google Places is now more important than ever, following the release of My Business. The way Google brings up results when users input search terms in now considerably different. Nowadays, a wide range of search terms inputted by users will bring up results that point to local businesses, ensuring top SEO for attorneys, contractors, dentists and other professionals in the area.
As a business owner, make sure that you list your business on Google and fill in all the details for the purpose of improving your ranking on the search engine. A great product to start with is Google My Business. It lets you run more than one account from one location.
- Obtain higher rankings using social posts
As a savvy business owner, you’ve been working tirelessly to improve the ranking of your blog posts, images, videos, and news articles among other content. However, this year, make a point of getting good ranking on your social media content as well.
If you’re yet to start using the power of social media to gain higher rankings on search engines, then it’s about time you started. It is imperative that your current and prospective customers see your social media contacts on the first page when they enter the name of your business in the search box.
Social media platforms such as Facebook and Instagram allow you to post a lot of content on a single post. While it is generally advisable to keep your posts on Instagram short, there may be a few instances where you can take advantage of the generous character limit. Similarly, Facebook has an improved ‘Notes’ feature that lets you add as much content as you wish.
- Optimize your brand’s app
In 2015, one study revealed that of all the time spent online, 52% was on mobile apps. This should not surprise you since most people would rather use apps than browse on mobile websites because apps offer added functionality.
If your business has an app, make sure it is optimized for the app stores for it to have high visibility. App developers are making many great apps daily; that’s the easy part. Making the app stand out in the store is the hard part. Make use of in-app metrics and analytics to track app open rates, click-through rates, and conversion rates.
For you to beat your competition and get top rankings on Google and other major search engines, you have to keep your finger on the pulse of the SEO industry and adopt to changes as soon as they occur, leaving your opponents behind.
Charles S. Reed has worked as a content creator in the digital marketing industry for 13 years. He has written numerous articles and blog posts on topics related to SEO, including SEO for attorneys, contractors, dentists and numerous other professionals.