There aren’t any magic pills to create a great web page that everyone will visit again and again, but there are things you can do to help. Some key things to focus on are making the site as easy to use and user-friendly as possible. It should also load quickly and provide what the readers want right up front.
If you do nothing else to improve your web pages, you should make them load as fast as possible. You will read about how internet connections are getting faster and faster, but no matter how fast the average connection is for your readers, there is always more data, more content, more images, more everything for them to download.
2. Your pages need great navigation
If your readers can’t get around on the page or on the website they won’t stick around. You should have navigation on your web pages that is clear, direct, and easy to use. And if the page is long you should use anchor links to help readers find their way on the page.
3. Your links must work
Broken links are another sign for many readers (and search engines, too) that a site is not maintained. And why would anyone want to stick around on a site that even the owner doesn’t care for? Unfortunately, link rot is something that happens without even noticing. So it’s important to use an HTML validator and link checker to help you check older pages for broken links.