Online card games like online rummy are seeing growth of 100% in every quarter, making it among the most profitable digital businesses. With many start ups and innovative business concepts coming up, one industry that seems to be going strong is the online card games. It’s been over a decade that card games moved from the physical tables to the digital ones. However, the change that we are now seeing is the mobile gaming industry skyrocketing. What it means for the digital card games is more players now readily accessing these games and enjoying them on the go.
As per a research done by Reliance games, the Indian mobile game industry is expected to reach $3 Billion by 2019. In these online games, the digital card games stand tall with 100% growth rates every quarter.
“Gaming in India is still in very early stages of development. Especially Rummy. It is a very India-centric game, which we have all grown up playing, be it in villages or in cities like Bombay. It is widely played by both the young and the old. The industry is poised for growth. It is still in very early stages, but it is growing at 50-100% year on year,” says Rajinder Balaraman, vice president at Matrix Partners India.
The big footfall on rummy card games
On an average, the online card portals see an average of 20,000 to 2 Lakh players with over a lakh app downloads every week. Some online rummy giants like RummyCircle has installs crossing 1.7 lakh per week. The USP of most of these games is a multi-player environment that makes the gameplay experience real, fun and challenging at the same time.
To keep the players coming back for more, these games also offer different types of online rummy. For example, RummyCircle has variants like Points Rummy, Deals Rummy and Pool Rummy. Further, they have also introduced Raise Rummy a new combination of Points Rummy, that’s exclusive to this website. Similarly, other websites also keep bringing new and innovative techniques to keep their players engaged in their portal.
RummyCircle is one of the verticals of Play Games24x7. The company also has Ultimate Games that offers freemium games like Teen Patti, Poker and Rummy and has over 15 million users with players spending over an hour enjoying these card games.
Getting players on board
No matter which card game you select, the aim is to ensure maximum user engagement. The online card games give big cash prizes and also ensures a great user experience. Play Games24x7 trusts the big data technologies to provide an unmatched and engaging user experience. “We gather massive amounts of data on player behavior. All this helps to understand our player’s needs and wants, and enables us to build experiences that our players just fall in love with. We deploy big data technologies and sophisticated predictive analytics algorithms to anticipate our player’s needs and offer unparalleled and highly personalized gameplay experiences,” says Bhavin Pandya, Co-CEO, Play Games24x7.
When it comes to poker games, it is generally the competitive tournaments and cash prizes that keep the players coming back for more. “We have a line-up of fantastic tournaments and activities from time to time through the year with massive guaranteed prizes and super value cash games. We also offer a complete user-friendly interface experience, ensuring a wholesome experience for the players,” says Amin Rozani, MD and Co-founder, The Spartan Poker.
Of course, rummy game also offer cash prizes. The annual tournaments like Diwali Rummy TournmentTM by RummyCircle sees cash prizes in crores. Also, there are games like Ultimate Rummy where users win points and enjoy a freemium kind of a game.
Legalities of the game
2017 saw the Telangana government banning rummy for cash games. However, it is completely legal to play rummy for cash online in all other states in India, as stated by the Honorable Supreme Court of India. Rummy is a game of skill and can be played without any restrictions. On the other hand, poker still has some ambiguities around it and there are mixed judgments.
With mobile users growing at a fast pace, apps for download rummy game is the go to solution for the players. Fast games, low data consumption and lite apps, make the online card games the most preferred choice for Indian gamers.